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Press Release

Contact:
Susan Atran
212-214-3846
susan_atran@prusec.com

David Beasley
650-347-2220 x.132
dbeasley@briefing.com

Prudential Securities Adds Live Market Analysis From Briefing.com
Offering Includes Briefing.com's Full Range of Stock and Bond Commentary

New York, NY, August 10, 2000 - Prudential Securities Incorporated (www.prudentialsecurities.com) announced today that it plans to offer to clients the full active content of the leading Internet provider of "live" market analysis, Briefing.com (www.briefing.com). Features provided by Briefing will include "intra-day" market analysis accessible to all users of the site as well as "live" versions of Briefing's popular In Play^®, Stock Ticker, Story Stocks^®, Bond Ticker and other content available exclusively to Prudential Securities account holders.

"We are very pleased to add this level of high-quality, active market coverage to users of PrudentialSecurities.com," said Jim Burke, Senior Vice President and Head of Corporate Development for PrudentialSecurities.com. "Briefing.com is a welcome addition to our existing market intelligence."

Dick Green, president of Briefing.com adds, "Prudential Securities has long been one of the most respected global providers of financial information and services. Their sophisticated client base should provide a receptive new audience for Briefing's frequent 'takes' on the US stock and bond markets."

About Prudential Securities
Prudential Securities Incorporated is a fully diversified, global securities firm based in New York City, serving clients in the United States and overseas through approximately 7,000 Financial Advisors. A subsidiary of the Prudential Insurance Company of America, Prudential Securities has over 2.1 million accounts and $313 billion in assets as of year-end 1999.

PrudentialSecurities.com, the internet services division of Prudential Securities, offers online account management services, on-line trading, and access to initial public offerings as well as convenient bill payment and presentment options.

Prudential Securities is a fully diversified, global securities firm based in New York City, serving clients in the United States and overseas through approximately 7,000 Financial Advisors. Prudential Securities is a subsidiary of the Prudential Insurance Company of America.

About Briefing.com
Briefing.com is an employee-owned company headquartered in Chicago, with offices in Boston and the San Francisco Bay Area. Rated a “top site” eight consecutive years by Barron’s and three consecutive years by Forbes.com, Briefing.com is the leading provider of quality, live market analysis via the Internet.